How do you measure your social media success?

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It was a question someone asked me quite some time back. The immediate answer that jumped to mind was the obvious choice. The number of people following me. It seems to have become the most important, talked about, single measurement of social media success. I once heard a radio interviewer talking to a phone-in listener commenting on how successful they looked on Twitter based on how many people were following them. The numbers of favourites (now likes) and retweets I also considered as measures that I knew some people used.

It wasn’t till a few days later when I thought more about this. I questioned what it was all about anyway. It’s not about numbers and large followings or fan-bases for me. Nice if it happens in a humble way, but not something personally I chase. Instead, my social media purpose is about conversations, connections, networking, learning and sharing. Those things aren’t measured well by quantity. It takes a quality measure. I reminded myself that I already measured quality in a particular way. I’ll come on to explain that in a short while.

Social Media Tools: How do you use yours?

creme_3547027bI remember the creme egg advert do you? I’d always thought there was only one way, just one to eat a creme egg. Biting the top off and diving right into the contents, ending up in a gooey mess. The advert, if you remember, had vidoes of people attempting to eat their creme eggs in a variety of creative ways. There was more than one. Much more than one! One size really didn’t fit all.

Pretty much, as I’m discovering, like the social media tools we have around us. Many of these tools we are conditioned to use in a particular way. Maybe that’s done deliberately by the platform owners, maybe it’s just how it’s always been and the ‘way it’s done around here’.

The digital curation of #Tweepathon The Movie 2016

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It’s a fairly long story. About 2-3 mins reading. Or you can skip straight to a pretty cool movie at the bottom of this page…..

Ok, so it’s not a real movie in the true sense of the word. But at around 4.30am Monday morning after a marathon of digital curation and video production it felt like that’s what we had all made. A piece of history. Something special and something certainly unique. Born out of the genius mind of Simon Heath, #tweepathon was a brilliant journey. Great people coming together to do great things for charity. You can read all about that here and make charitable donations as you wish.

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