creme_3547027bI remember the creme egg advert do you? I’d always thought there was only one way, just one to eat a creme egg. Biting the top off and diving right into the contents, ending up in a gooey mess. The advert, if you remember, had vidoes of people attempting to eat their creme eggs in a variety of creative ways. There was more than one. Much more than one! One size really didn’t fit all.

Pretty much, as I’m discovering, like the social media tools we have around us.¬†Many of these tools we are conditioned to use in a particular way. Maybe that’s done deliberately by the platform owners, maybe it’s just how it’s always been and the ‘way it’s done around here’.