It was a question someone asked me quite some time back. The immediate answer that jumped to mind was the obvious choice. The number of people following me. It seems to have become the most important, talked about, single measurement of social media success. I once heard a radio interviewer talking to a phone-in listener commenting on how successful they looked on Twitter based on how many people were following them. The numbers of favourites (now likes) and retweets I also considered as measures that I knew some people used.

It wasn’t till a few days later when I thought more about this. I questioned what it was all about anyway. It’s not about numbers and large followings or fan-bases for me. Nice if it happens in a humble way, but not something personally I chase. Instead, my social media purpose is about conversations, connections, networking, learning and sharing. Those things aren’t measured well by quantity. It takes a quality measure. I reminded myself that I already measured quality in a particular way. I’ll come on to explain that in a short while.